After much consideration and with the blessing of Amy's family, Fred Perry has decided to release the AW11 Amy Winehouse for Fred Perry Collection. Amy was passionate and dedicated to the collaboration and her signature style is clearly stamped across each piece. In such circumstances, Amy's royalties and fees from both collections will be donated to the soon to be established Amy Winehouse Foundation. Fred Perry will also make a seasonal donation to the Foundation.
Amy's father Mitch Winehouse has said: "When Fred Perry came to us to ask what we would like to do with the new collection it was natural to continue. Amy loved working on both collections and would want them to be made available. All the money we make and the donation that Fred Perry will give will go straight into to the Amy Winehouse Foundation which we are setting up to help children and young people in her name."
Fred Perry prides itself on being the first British heritage brand to successfully blend sportswear with streetwear to create some of the most iconic styles of the last century. Throughout our history we have always stayed true to our ethos of authenticity, integrity and attitude.
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