As everyone knows, China's textile and apparel exports have been mainly in OEM processing. In the whole industry chain, enterprises in OEM processing only earn about 10 percent of the total market profits.
Therefore the high-speed growth relying on such a low value and huge volume has given China garment the pronoun as low-end and low-priced clothing in the world.
Although China's garment manufacturing level has leaped up to the top of the international mainstream market, becoming the world's largest garment producer, apparel consumer and clothing exporter, the lack of internationally renowned and independent fashion brands has left Chinese garment 'great' but 'not powerful'.
In comparing with international brands, it could be said like this, if Chinese apparel brands solved the problem of learning and imitation in the previous 10 years, then in the next decade, garment industry should solve the problem of being alike in spirit of brand culture.
China garment must arm their brands with culture, pay more attention to design, improve value-added production, if the industry wants to become more competitive and seek a greater say in the international market in the next 10 years.
Fibre2fashion, News Desk - China
marketing@alchempro.com
