Intriguing world of luxury and fashion requires in depth understanding and equally deft scripting to put across one's views to readers across the world.
Uche has done it all, while handling this business of luxury and fashion. Her book focusses on key areas like consumer behaviour, retailing tactics, branding and marketing strategies, e business, business modeling, the new luxury, customization strategies and best and worst industry practices.
An industry that changes by trend, Uche presents a study which by and large, unravels business intricacies explaining luxury fashion branding phenomenon, through the years.
Intrestingly, three important subjects covered in the book : Digital luxury, Le new luxe, Customize me!, seems most appropriate in terms of content and coverage, in addition to other relevant sections of the book.
Equipped with MBA from Brunel University, London, she is a Doctorate candidate at Ecole Superieur de Commerce, Rennes, France where she also guest lectures.
She is the Director and Co-Founder of Luxe E.t.c., the pioneer Business Management Consultancy company specialized in the Luxury industry and its affiliated sectors.
marketing@alchempro.com
