Strategic Partners Inc nationally known manufacturer of Cherokee Uniforms, will debut its Cherokee Authentic Workwear collection at MAGIC in Las Vegas, August 27-August 30th 2007.
Cherokee Authentic Workwear breaks the mold of stiff, coarse industrial apparel with a soft yet durable twill of ring-spun cotton and polyester, engineered to repel and release stains.
Most importantly, it is constructed to comfortably and correctly fit the over 31 million people in the United States who wear some of type of uniform to work.
"Most workwear is designed for the male worker, and female employees struggle to make do," says Andy Beattie, SVP of School and Service Apparel for Strategic Partners.
"In creating Cherokee Authentic Workwear, our focus is on developing gender-correct silhouettes for men and women. We now provide a truly integrated uniform look for everyone styled for the jobs men and women perform in service and light industrial workplace."
With more companies requiring uniforms to build a positive brand image or for safety/security purposes, Cherokee Authentic Workwear is versatile enough to work in almost every environment.
The line includes standards for men such as poplin and twill shirts, pants and shorts, and features unique items such as a thermal knit, and topstitched shirt.
Addressing over 50% of working women employed in non-office jobs, Cherokee Authentic Workwear also provides garments tailored for a women's body. The women's line includes traditional twills, as well as subtly shaped shirts, polos, pants, and shorts.
"We strive to be a strategic partner to retailers across the country, creating quality garments employees want to wear" adds Beattie.
"With Cherokee Authentic Workwear, our retailers can now offer the right fit, competitive pricing, and comprehensive uniform selections for all."
marketing@alchempro.com
