Touch of romance in Pete Wentz designed DKNY denim line
03 Sep '07
2 min read
DKNY Jeans and Pete Wentz announce the launch of a new line of clothing melding the hottest names in music and fashion. The line hits stores September 6th.
Co-designed and inspired by the bassist and front man of Fall Out Boy, the band Rolling Stone recently dubbed "America's hottest band", Clandestine Industries for DKNY Jeans is a capsule collection that melds sleek rock and roll elements with a touch of romance to create sexy, affordable looks for the juniors customer.
Pete Wentz says, "We have been searching for the perfect brand to do a collection with for awhile. We wanted a brand that was young, cool, and open to trying innovative ideas. DKNY Jeans fit perfectly, no pun intended."
"I've been wearing them for a while and to have this opportunity to reach so many people and grow Clandestine Industries is amazing. Plus with their design team we have been able to come up with and implement many ideas that would otherwise be beyond our reach."
"This is a first for us as a brand and a perfect match," says Kevin Monogue, President of DKNY Jeans. "Pete Wentz is absolutely first name in music right now, and he also happens to have an innate designer's eye and a similar aesthetic to DKNY Jeans. We are thrilled to be joining forces with him."
Pete has collaborated with the DKNY Jeans team on all aspects of the line, including graphics on the dresses and tops inspired by his extensive tattoo collection and pixilated images of his famous, beloved bulldog Hemingway on linings and tees.
The line is dark and moody, with pops of bright pinks and oranges on linings and underpinnings. Black worn leather jackets and deep dark rinse skinny jeans and minis are the staples, while printed silk dresses, tees and hoodies round out the rebel-inspired collection.
DKNY Jeans will support the launch with a national print ad, a viral marketing campaign and a fashion show to be styled by Wentz.
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