DIANE von FURSTENBERG promotes to launch her brand
25 Jan '08
3 min read
The mutual appreciation for each other's talent has grown to an intimate friendship and thus inspired this seminal collaboration.
With David Lipman, as Diane's partner in this project, they have succeeded in bringing to life Diane von Furstenberg's vision for the brands debut campaign.
"With so many magazine images that are so completely retouched, we've gone in the opposite direction showing the soul of a woman. It is the most beautiful thing I've seen in my career. It's aggressive and strong in the most elegant way," says Lipman.
Like von Furstenberg's designs and strong prints, the trilogy of talent developing this campaign was spontaneous and full of chemistry. Her role in the campaign, she contends, was simply to make introductions.
"And then," she says, "Once they started, you couldn't stop them. DIANE von FURSTENBERG, one of the premier names in American fashion, was founded in 1972 by the designer. Renowned for its iconic dresses and prints, DVF has grown into the global luxury lifestyle brand known.
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