US-based brand Ryka launches new Fempower athletic footwear collection

The brand was one of the first in athletic footwear to develop shoes that were based on the differences in a woman’s foot shape, muscle movement and build. The result is a shoe that requires no break-in, doesn’t slip in the heel and allows for appropriate room in the forefoot, the brand said in a press release.

“This premium collection is geared towards today’s ‘wellness warrior’ – a healthy-minded person who has a holistic approach to health and well-being and embraces self-care as part of her life,” said Chelsea Aaberg, sales director of Ryka. “Our broad assortment also includes trail shoes – which capitalises on her many ways of staying fit and active, including exploring the great outdoors.”

ALCHEMPro News Desk (KD)