US' Meijer launches Tranquil & True intimate apparel line for women

Tranquil & True sizes range from S to 3X, with bra sizes up to a 42 band-size and DDD cup size. As with its other clothing, the items are located in one department on one rack and with one price for a given style, regardless of size. Just as with the Meijer Confidence Beyond Measure campaign, the launch of Tranquil & True celebrates individuality by featuring women of all shapes, sizes, colours and experiences, the company said in a statement.

“Confidence is at the core of the new Meijer Tranquil & True brand. We know that finding intimate apparel that fits well, is comfortable and reflects a woman's inner style is not always easy so that’s why we designed Tranquil & True. We think that all women, whatever their size or shape, will find pieces they feel effortlessly great in,” Annette Repasch, group vice president of softlines at Meijer, said in a statement.

“We have a longstanding commitment to making sure all women feel confident and included when shopping our stores, so launching Tranquil & True is a natural next step. It offers the ease and simplicity women really want, while integrating the size inclusivity they have come to expect from us,” Repasch added.

ALCHEMPro News Desk (GK)