Giorgio Armani & Gucci are ACNeilsen's world's most coveted brands
28 Mar '06
6 min read
Global results from the ACNielsen survey reveal that Christian Dior – which has also successfully rebranded with a youthful image and is a favourite among the international young 'IT' crowd - has high commercial potential in UAE, Russia and Latin America.
Versace too, has very strong growth potential in the new emerging markets of China, Russia and India – as well as the USA, possibly because of its 'I have arrived' appeal combined with its 'glamourous life' celebrity image, particularly appealing to the upcoming nouveau riche. However, among more conservative consumers of the affluent Gulf States of UAE, the coveted brands which appeal to future consumers are Giorgio Armani and Chanel.
“Currently, UAE consumers are buying Dior, Armani and Yves Saint Laurent. Of these, only Giorgio Armani ranks highly for future aspirational purchase. If Dior and Yves Saint Laurent want to grow market share and attract a future generation of consumers in the UAE, they may want to invest more now in building their brands,” observed Martell.
Future big spenders in India would like to fill their wardrobes with Gucci, G. Armani, LV and Dior, while in China, the most coveted aspirational brands are Chanel and Versace, followed by LV and G.Armani.
“Eleven percent of Indian's online consumers say they buy Armani now, but 38 percent would buy Armani if they could afford it. And while nine percent of online Indians currently buy Versace, 34 percent aspire to buying Versace in the future.
marketing@alchempro.com
