Giorgio Armani & Gucci are ACNeilsen's world's most coveted brands
28 Mar '06
6 min read
Fashion consumers remain loyal to homegrown designers
Not surprisingly, consumers in the world's fashion capitals (USA, Italy, France) remain loyal first and foremost to their own country designers.
North American consumers remain loyal to top US designer Ralph Lauren, who topped the US online consumer's choice for current and most coveted fashion brand of the future. However, European labels most coveted for future purchase were Gucci and Giorgio Armani.
Historic French design houses, Yves Saint Laurent (despite now being owned by an Italian fashion conglomerate), Chanel, Dior and Hermes have the strongest following in France now – as well as for future purchase. Meanwhile, fashion conscious Italians clearly rank Giorgio Armani, Prada, Emporio Armani and Versace among their most coveted fashion brands now – as well as in the future.
The ACNielsen Online Consumer Confidence Survey, the largest twice-yearly global survey of its kind, is aimed to gauge consumers' current confidence levels, spending habits/intentions and current major concerns. The most recent wave of the survey took place last month (November 2005) and polled over 23,500 consumers – regular Internet users – in 42 markets in Europe, North and Latin America, Asia-Pacific region, Africa (Republic of South Africa) and the Middle East (UAE).
ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.
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