MAGIC & ISAM launch “Swim at the Hilton” at WWDMAGIC
04 Aug '06
3 min read
More than 300 swim resources will dive into Las Vegas this August throughout the MAGIC Marketplace, including the debut of “Swim at the Hilton” at WWDMAGIC, a focused destination dedicated to swimwear and swim-related accessories. This new area of the show floor marks the first time MAGIC, in partnership with the International Swimwear/Activewear Market (ISAM), has devoted a focused area of the show floor entirely to the swim market.
“The launch of “Swim at the Hilton” reflects MAGIC's ongoing commitment to the swimwear market and our goal of becoming the number one resource for swim-related apparel and accessory brands from around the world,” said Laura McConnell, executive vice president of fashion, Advanstar Communications. “We are very excited to be bringing so many swim exhibitors into one dedicated area of the show floor where they can benefit from MAGIC's resources and gain unparalleled access to thousands of retailers from across the globe.”
“Swim at the Hilton” will feature numerous brands, including the new Trina Turk Swim and Spa Collection, a natural extension of Trina Turk sportswear. The debut swim collection is based on two stories: one is inspired by the vintage Palm Springs lifestyle, in color and print direction, with touches of gold bamboo hardware. The other story showcases 80's colors of black, white, teal and red, with chrome hardware. Both stories are clean and modern and are surrounded by sensuous cover-ups to encompass the spa lifestyle for the luxe customer.
marketing@alchempro.com
