Over 1 million miles, equivalent to circling the world more than 40 times, have been logged by Nike+ runners in just 10 weeks since Nike and Apple changed running forever with the retail launch of the Nike+iPod experience.
Almost 8,000 people logged runs yesterday on nikeplus.com – including an almost eight-mile run in New York, two and a half miles in Boston, five miles in Boulder, two miles in Miami, six miles in Nashville, four miles in Phoenix, three miles in Seattle and two miles in Peoria.
Top times so far: 27 minutes and 43 seconds for a 10k run, and 13 minutes, 47 seconds for a 5k. The farthest total distance: more than 600 miles.
"Nikeplus is fast becoming the world's biggest online running community," said Trevor Edwards, Nike's Chief Marketing Officer. "Nike+ is a new running experience, a new way to train, a new way to connect with other runners, and a new way to bring music and sport together like never before. A million miles in 10 weeks is just the beginning. We're looking forward to the billionth mile."
Announced in May by Nike and Apple at a global media event in New York, the Nike+iPod Sport Kit is a wireless system that allows Nike+ enabled footwear to talk with your iPod nano, connecting you to the ultimate personal running and workout experience.
Data on time, distance, calories burned and pace is stored on your nano and is easily downloaded through iTunes to nikeplus, a personal service site where runners can track their own progress and challenge other runners.
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