NA-based luxury watch brand's new internal talent to revamp sales & marketing
21 Dec '06
3 min read
TAG Heuer announced its new sales and marketing organization which has been revamped to call upon the company's best.
"By bringing together an exceptional group of professionals in a strategically aligned organization, we can provide our retail partners with the highest level of support," said Ulrich Wohn, President & CEO for TAG Heuer. "We couldn't be more pleased to appoint our top leaders, who have been a significant part of the TAG Heuer success story."
As part of the restructure, the company has created two regional sales roles. Steve Amstutz and Patti McMahon have been promoted to Regional Vice President of Sales, East and West respectively. To enhance distribution strategy and address the needs of a rapidly growing business, Rich Louis has been promoted to Vice President, Demand Planning and Retail/Corporate Sales.
To reinforce sales initiatives and better communicate TAG Heuer's innovative product line, LVMH Moet Hennessy Louis Vuitton (LVMH) alum Jenna Fagnan has been appointed as Vice President of Marketing. All positions report directly to Ulrich Wohn.
Steve Amstutz has been with TAG Heuer's North American (NA)division since 2002. Most recently, he held the position of Southwest Regional Sales Director where he was responsible for sales revenue in the territory from West Texas to Hawaii, which included two of the largest markets in the United States - Los Angeles and Las Vegas.
Patti McMahon began her career with TAG Heuer in 1989 as an Account Executive for the Northeast region. She was promoted to national accounts manager for the country in 1992 where she was responsible for merchandising efforts that led to 28 percent of the total company sales and another promotion to National Accounts Director in 1992.
marketing@alchempro.com
