Under Armour becomes official apparel supplier of UK's football & rugby club
20 Dec '06
3 min read
As part of the drive to bring its Universal Guarantee of Performance to playing fields around the world, Under Armour Inc, a leader in authentic performance gear, announced that they are the official base layer apparel supplier of the UK's Reading Football Club and English rugby union champions, Sale Sharks.
These relationships will provide Reading and Sale players with the competitive edge that comes from having access to a diverse assortment of the most technologically advanced apparel on the market.
Under Armour's innovative product lines, including UA MetalTM, HeatGear and ColdGear, feature the company's signature moisture-wicking fabrication and superior Moisture Transport System to keep athletes light and dry during the course of a game, practice or workout.
While the technology is complex, the program for reaping the benefits is simple: wear HeatGear when it's hot to stay cool during competition and ColdGear when it's cold to provide warmth, faster moisture transport and better circulation.
“The Under Armour brand stands for authenticity, and Reading and Sale have proven themselves to be true competitors in the eyes of their fans and opponents,” said Ryan Wood, President of UA Europe B.V. “With the help of Under Armour's superior technology as a base layer, we look forward to watching both teams reach new heights in on-field performance.”
The Reading Football Club is the first Premiership club in Britain to sign an official partnership with Under Armour; this will provide a major boost to Reading's debut season in the FA Premier League.
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