Under Armour becomes official apparel supplier of UK's football & rugby club
20 Dec '06
3 min read
“Under Armour products are extremely popular with our players and are proving equally popular with our supporters as well,” said Pat Coyne, Reading Commercial Director.
“We're proud to be the first Premiership club to partner with Under Armour and look forward to a long and successful relationship.”
The Sale Sharks won the Guinness Premiership crown last season and can now count on the support of Under Armour as they face competition on rugby fields across Europe in the new season.
Niels de Vos, Chief Executive of Sale Sharks, noted, “Our players fully appreciate the undeniable advantage that Under Armour apparel brings to their individual and collective performance. We're excited to harness that power as we defend our title.”
In addition to football and rugby, Under Armour is also developing a strong brand presence in cricket in the UK and Ireland. Earlier in 2006, Under Armour signed an agreement with the English Cricket Board to become an official supplier of performance apparel to the England Test squad.
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