Polo Ralph to expand global fashion empire into Russia
31 Jan '07
3 min read
This Spring Polo Ralph Lauren will expand its global fashion empire into Russia, with two flagship locations opening in Moscow. This will be the Russian market's first look at for this signature luxury American designer. "Opening stores in Russia is more then just a strategic company initiative, the real excitement is communicating with a new culture. The Russian consumer will be able to experience my vision for the first time and it is thrilling," said Ralph Lauren Chairman and CEO.
The first store will open in the heart of Russia's Tretyakovsky shopping district at 1, Tretyakovsky Passage. This 8,000 square foot flagship store will be home to Russia's premier assortment of Ralph Lauren men's and women's collections. Located in a historic building, the store's architectural details evoke "classic" Russian style, reminiscent of the turn of the century.
The store's sculpted brick façade was modeled after many historic Russian buildings including the country's famous Kremlin Palace. The exterior complements the décor of the small complex of historic buildings along this prominent passage.
Customers visiting the store will begin a cinematic journey through the world of Ralph Lauren. The first two floors will contain the best of Ralph Lauren's women's brands with a strong statement in Ralph Lauren's Collection brand - shown on the runway during New York's fashion week - as well as equally impressive designs from women's Black and Blue Labels and an assortment of Ralph Lauren's luxurious accessories.
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