This fall, consumers nationwide can flaunt fashion-forward yet amazingly affordable designer styles from not one, but two exclusive designer collections available at Payless ShoeSource.
Laura Poretzky, designer of the wildly popular Abaete for Payless designer brand first launched by Payless in Sept. 2006, will unveil her fourth shoe and accessory collection for the retailer later today at her Abaete show at New York Fashion Week.
The high-style doesn't stop there, however. Adding to the Payless designer mix with her first-ever shoe collection is Lela Rose, who will also debut the Lela Rose for Payless fall collection at her runway show on Sun.
This is Payless' third season at New York Fashion Week. Payless' presence on two major runways this upcoming weekend represents a major step in the retailer's mission to democratize fashion and design in footwear and accessories by delivering the latest runway trends at affordable prices.
"We are thrilled to be with our two designer partners at the nation's premier fashion event -- New York Fashion Week," said Matt Rubel, chief executive officer for Payless ShoeSource.
"Our first-ever designer collection, Abaete for Payless, exceeded expectations with many styles selling out. With the expansion of our designer offering and the unveiling of the Lela Rose for Payless collection, we are celebrating each designer's unique design vocabularies and bringing to women across America what they truly desire -- runway style at an accessible price."
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