Continuing with its aggressive retail expansion strategy, Reebok today opened a new store to promote its fitness philosophy, at Dharmapala Mw. Colombo 07.
Former Miss Srilanka, Movie star, TV presenter Anarkali Akarsha who was present at the inauguration of the store said, “I was involved in a lot of sports while at school and my dad use to bring Reebok footwear from all over the world. Since I was a Reebok fan from my college day, I was really thrilled to see the entire Reebok collection housed in this new store which has a great ambience. Now I can buy all my Reebok footwear & apparel right here in Sri Lanka. The great eye catching sports apparel are a delight! They certainly help me attract attention!”
TV presenter duo Erosha & Nirosha, popular movie star / Director Channa Perera , Singer Presenter Iraj who together with Mr. Subhinder Singh Prem and the Directors of DSI Samson Group inaugurated the new store and commented on the great ambiance of the store and wide collection of footwear and apparel in all categories. They all promised that they would definitely add the RBK store to their favourite shopping destinations.
Flying to Colombo out of Reebok's regional head office in Delhi for the opening of the Arena store, Reebok's Managing Director for India, Mr. Subhinder Singh Prem expressed his delight at the opening of the 4th store in Colombo.
“The region has always been important to Reebok as a resource but in recent years it'sbecome the fastest growing regional market. With Arena, we've opened our fourth and largest store in Colombo, housing all categories of Reebok sports and fitness products."
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