Brown Shoe plans to open 40 Naturalizer retail stores in Japan
15 Jun '07
2 min read
Brown Shoe Company Inc has taken another step in global expansion and its initiative to build the Naturalizer brand worldwide.
The Company signed a long-term agreement with Regal Corporation to open 32 additional Naturalizer retail concept stores in Japan over the next several years. This move will further enhance the brand's presence in the Far East.
Regal Corporation, a leading Japanese footwear manufacturer, wholesaler and retailer, currently owns and operates eight Naturalizer retail locations throughout Japan.
"Creating a strong Naturalizer presence in Japan is an important piece of our strategy to build it into a global brand. Naturalizer's concept of style and comfort is one that is relevant to women in all parts of the world, and opening these stores enables more Japanese consumers to fully experience the brand," said Brown Shoe Chairman and CEO Ron Fromm.
"Brown Shoe has had a great relationship with Regal Corporation for more than 40 years, and its vast experience in the Japanese footwear market combined with its brand-building expertise makes Regal Corporation an ideal partner for developing Naturalizer in Japan."
Japanese Naturalizer stores carry many of the same styles as their American counterparts, with a team of Regal buyers determining the merchandise mix. The locations also feature Naturalizer's signature store design and marketing imagery.
"The Naturalizer store concept is a new and unique addition to the retail landscape in Japan. We are excited to collaborate with our long-standing partner, Brown Shoe, to bring the comfort and fashion of Naturalizer to our consumers," said Regal Corporation President Toshio Itoh.
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