Brown Shoe plans to open 40 Naturalizer retail stores in Japan
15 Jun '07
2 min read
"We are already seeing positive reactions from customers, and are confident that Naturalizer will be a highly successful women's footwear brand in Japan."
Regal Corporation operates and franchises nearly 200 Regal stores, and has built Regal into one of the top shoe brands in Japan. The company began selling Naturalizer footwear in Japanese department stores in 2000 and the success of the brand created a demand for retail.
Naturalizer was launched in 1927 as the first footwear brand created just for women, providing them with fashionable shoes that were also comfortable.
The brand has since evolved into one of the most successful footwear brands in America, currently ranked as the no 2 women's fashion footwear brand according to NPD.
Naturalizer has a significant international presence, with distribution in 36 countries around the world, generating approximately $500 million in worldwide retail sales in 2006.
marketing@alchempro.com
