Brown Shoe's JV with Hongguo to begin marketing footwear in China
22 Jun '07
2 min read
"Naturalizer represents a new category of shoes that are in step with the changing preferences of Chinese women," said Mr. Chen Yixi, Chairman of Hongguo. "While there has always been an appreciation for the latest footwear trends, more and more women in China want to feel comfortable while still wearing fashionable shoes."
Naturalizer was launched in 1927 as a brand that provided women with fashionable shoes that were also comfortable. The brand has since evolved into one of the most successful footwear brands in America, currently ranked as the #2 women's fashion footwear brand according to NPD.
Naturalizer has a significant international presence, with distribution in 37 countries around the world, generating approximately $500 million in worldwide retail sales in 2006.
Leadership teams from both companies will officially inaugurate the joint venture during a ceremony in Shanghai on Friday, June 22.
marketing@alchempro.com
