JCPenney awards Hispanic students at Premios Juventud
21 Jul '07
2 min read
"Partnering with Premios Juventud for this initiative allows us to truly engage our Hispanic youth market and emotionally connect the JCPenney brand closer to our customers."
The JCPenney Premios Juventud scholarship winners attended the show in star fashion starting with a makeover at a Miami JCPenney store, which included service by professionals at the JCPenney salon along with a wardrobe of the latest JCPenney Back-to-School fashions. This morning, all three participants are scheduled to be interviewed on Univision's morning show, Despierta America.
In its fourth year, the three-hour Premios Juventud honors the biggest names in U.S. Hispanic show business, fashion and sports. Among this year's nominees for Premios Juventud were RBD, Wisin y Yadel, David Bisbal, Thalia, Aventura, Shakira and Antonio Banderas. Premios Juventud was broadcast live from the BankUnited Center at the University of Miami on the Univision Network.
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