“We are excited to join the Crocs team, and see this transaction as a tremendous opportunity to join the ranks of Crocs' existing lines of unique products, its terrific management team, large distribution channels, and sourcing capabilities, “ said Dale Bathum, Founder of Bite Footwear.
“With Crocs, we will have the resources to bring more innovative ideas to market and to continue to spread the word about the importance of good foot health and an active lifestyle, helping to further contribute to Crocs' success.”
Bite Footwear will operate as Bite Inc a wholly owned subsidiary of Crocs Inc following the closing and Bite Footwear Founder Dale Bathum will remain with Bite. The transaction is subject to customary closing conditions and regulatory approvals.