“The sales potential for a fragrances line represents a tremendous opportunity for our company and brand and stands to be our largest license,” said Michael Buckley, president. “With Selective dedicated to spending approximately 20% of sales on direct consumer advertising and marketing, this agreement will further secure True Religion as a premium aspirational brand and substantially increase consumer awareness and customer demand when the advertising campaign kicks off in fall 2008.”
Selective Fragrances' team of industry veterans brings more than 60 years of combined experience in the fragrance and bath/body product lines, from companies such as Parlux Fragrances, Charles of the Ritz, Orlane, Max Factor and Alfin.
Selective Fragrances is working exclusively with master perfumers from Givaudan, the world's largest essential oil producer for fine fragrances, to produce the True Religion signature fragrances. The packaging of the new True Religion Brand fragrances will be designed through the collective efforts of Jeffrey Lubell, True Religion's chief merchant, and Selective Fragrances' design team.
True Religion Apparel Inc
marketing@alchempro.com
