"Our intent is that franchise owners like John benefit from the best-in-class resources we leverage across our brands. Our efforts in branding, merchandising, marketing, public relations, trendspotting and operational support are all geared toward helping our franchise owners perform at the highest level to build a win-win result for us, our franchisees, vendor partners and customers."
"John's deep understanding of the urban fashion environment, and his proven track record of successfully franchising TAF stores gives us full confidence that he will deliver unparalleled customer service and product selection in any new market he enters," said Robert D'Loren. "We have aggressive plans to grow the TAF footprint globally in coming years and this is an excellent first step."
The agreement with NexCen will grant TAF-MAE the exclusive rights to operate a premium athletic footwear and apparel store under the TAF brand. TAF-MAE will roll out its new stores in primarily urban locations within the U.S., with the first store expected to open in fall 2007.
The Athlete's Foot is the world's first franchisor of athletic footwear stores and is recognized today as the world leader in athletic footwear franchising. Plans for reinvigorating the 36 year-old brand include an innovative new modular merchandising system, new in-store design, a modernized company logo, and a line of TAF branded apparel.
marketing@alchempro.com
