"The spot allows us to literally put the consumer inside the Nike+ experience and showcases how combining music and sport is changing the face of running," said Kevin Flynn, SVP of marketing at Finish Line.
"This is one of the largest marketing efforts we have launched at one time with Nike, and we believe the campaign helps bring to life the comprehensive Nike+ experience consumers will have at Finish Line."
"We are thrilled to kick off a year-round, fully integrated Nike+ marketing program with Finish Line with this ad," said Sally Burnett, Nike's Senior Retail Brand Manager for Finish Line.
"Finish Line is a premier destination for running footwear, and well-suited to provide support at retail for the Nike+ technology."
Launched last year in partnership with Apple, Nike+ lets your iPod nano talk to Nike+ ready running shoes through the wireless Nike+iPod Sport Kit.
Data on time, distance, calories burned and pace is stored on your nano and is easily downloaded through iTunes. Nikeplus.com users not only can track their own data, but also challenge others and participate in online forums.
marketing@alchempro.com
