Eighty to 90 percent of all new JC Penney stores opening through 2011, including 11 of the 14 opening, will be off-mall stores, although the Company continues to pursue mall-based opportunities in attractive locations.
The off-mall format, covering approximately 100,000 square feet on a single level, features wider aisles, new lighting designs, convenient price-check scanners and front linear checkout centers.
The new store layout helps shoppers easily locate major brands such as The Original Arizona Jean Company, Chris Madden for JC Penney Home Collection, nicole by Nicole Miller, Worthington, Stafford, Bisou-Bisou, Nike and more.
Seven of the 14 new stores will feature a Sephora inside. The approximately 1,500-square-foot Sephora inside JCPenney locations offer the best of Sephora, including some of the most desired brands in makeup, skincare, fragrance, and accessory products such as Bare Escentuals and Philosophy.
They are staffed by a team of beauty consultants thoroughly trained in the Science of Sephora. JC Penney now has 39 stores with Sephora inside and expects to have 47 such locations by the end of 2007.
For added convenience, the majority of new JC Penney stores offer an assortment of services under one roof, including all-occasion portrait studios; expert in-home custom decorating services; and full-service salons offering an array of professional salon and spa services, as well as products from leading beauty brands. In addition, customers are able to place orders or pick up catalog and Internet purchases at each store's catalog desk.
The JC Penney Afterschool Fund, a non-profit, 501(c)(3) organization created by the JC Penney Company Inc to provide children in need with access to life-enriching afterschool programs, is contributing grants to local YMCA and Boys and Girls Clubs of America in each of the new markets where JC Penney is opening.
marketing@alchempro.com
