My Vintage Baby CEO pleased with ENK Event results
06 Aug '07
2 min read
My Vintage Baby Inc, a unique children's apparel company, announced that the recent unveiling of its 2008 Spring collection at the ENK Children's Club Event was a tremendous success resulting in significant sales increases over the previous year.
MVBY estimates that the new Spring Collection will nearly triple the revenue and demand of its previous season providing the most profitable fashion line in the history of its organization.
“The ENK event absolutely exceeded our expectations and was the most successful unveiling this company has ever experienced,” stated Jessica Wiswall, CEO of My Vintage Baby, Inc.
The ENK Children's Club Event, which was hosted in New York July 29th-31st, provided the new collection with international exposure to some of the world's most recognized buyers, designers, and media organizations. As a result, MVBY received numerous purchase orders from multiple retailers across the country. The accumulated purchase orders received equaled a nearly 20 percent increase over the previous year's ENK results.
Ordering ability for the 2008 Spring Collection will remain available until October 31st, 2007. Upon the conclusion of the ordering time frame, MVBY will begin the distribution and sales program in coordination with each specific retailer or department store.
“Although we are overly pleased with the results of the ENK Event, we are further excited about the future of this new collection. We estimate thatthe new collection will render over 200 to 300 percent in additional revenues, profits, and exposure over its previous years."