There is no question about the tee trend — you see them worn by all ages and even dressed-up with embellishments and artistic approaches that elevate them to designer standards. Now women have a place to find the perfect tee for any occasion in artistic, stylish designs.
lucy, an everyday performance apparel company focused on inspiring active, on-the-go women, has taken the trend to a new level with fits and styles for every woman. lucy announced the launch of their distinct point of view through new tee styles, sure to fit any activity and personality.
“lucy has always been known for unique tee designs,” said Bonnie Choruby, SVP and Chief Merchandising Officer. “We strategically identified three new and relevant tee collections with unique points of view to expand the business with more sophisticated styles than your daughter's surf tee. Each category compliments our entire apparel collection with trend right styles, wide ranges of silhouettes and fabrics, and exclusive artwork.”
Each tee hosts a hangtag that speaks to the inspiration behind the art tees. The three categories include:
• Living in the moment: modern, graphic designs inspired by pop art, photography and digital design.
• Exotic places: inspired by ethnic textiles and influences of batiks, paisleys, eastern symbols and watercolors, reflecting the art and spiritual culture of our world.
• Once upon a time: richly detailed, feminine designs inspired by antique botanicals, baroque style, art nouveau, wallpaper prints and etchings.
marketing@alchempro.com
