Savvy men - Scapegoat for prAna technical outerwear fashion
07 Aug '07
3 min read
Scapegoat was launched in January 2007 with a collection of men's outerwear jackets for the fall/winter 2007 season. The debut collection reflects Jason Olden and Eric Lyon's extensive professional experience in the outdoor and action sports markets as well as their unique perspective on function and design.
Under separate multi-year agreements, Olden and Lyon will be working with prAna on ongoing design and development for prAna's outerwear, sportswear and other performance categories.
"Jason and I founded Scapegoat on the values of authenticity and integrity and each garment had to be both technically correct and always appropriate," said Eric Lyon, co-founder of Scapegoat, "We found the prAna team shares our product philosophies and it made sense to work together."
The debut Scapegoat collection features nine jackets and will be available this fall in select domestic and international retailers. Each jacket in the collection is designed to fit easily and wear comfortably but the true differentiator is in the details.
Styles like The Almanac and The Rosti feature a 2 Layer Bone-Dry Barrier, Primaloft insulation, Bemis abrasion film welded in potential wear areas and rib knit comfort cuffs. Additional details throughout the collection include laser cut and welded construction, magnetic pocket closures and fully taped seams.
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