FIFA will be pinnacle stage for adidas for innovation
08 Jun '10
4 min read
As official sponsor of the 2010 FIFA World Cup South Africa, adidas will use the world's biggest sporting stage to introduce innovative products to the game, extend market leadership, celebrate players and federations and inspire soccer fans across the United States and around the world.
Product Innovation
Official Match Ball: Jabulani
Jabulani, which means "to celebrate" in South African dialect isiZulu, is the name of the official 2010 FIFA World Cup match ball that will be at the center of all the action during the tournament this summer.
"The adidas match ball is a celebration of the game and the host country featuring 11 colors representing 11 players in every team, 11 official languages of South Africa and 11 South African tribes," said Antonio Zea, soccer business unit director, adidas America. "It's also all about innovation to improve performance. With only eight thermally bonded panels, the least of any soccer ball ever, the Jabulani is the most accurate and roundest ball."
With fewer panels, the Jabulani has a reduced number of seams creating a 70 percent larger striking surface. Featuring the new "Grip'n'Groove" technology, the Jabulani also combines integrated aero grooves for improved wind channeling and a more true flight with a futuristic texture that provides extensive grip, giving players full control of the ball under all weather conditions.
Official Finals Ball: Jo'bulani
Featuring the same technology as the Official Match Ball Jabulani, Jo'bulani is the ball that will be used on July 11 for the 2010 FIFA World Cup Final. The name Jo'bulani is a tribute to the host city of the final, Johannesburg, or Jo'burg as it is commonly referred to. Designed in white and gold, the Jo'bulani is a compliment to both the color of the 2010 FIFA World Cup trophy and Johannesburg, the "City of Gold."
Personalized Federation Kits
For the first time ever, players will have two Federation Kit options – adidas TECHFIT PowerWeb or ForMotion.
TECHFIT PowerWeb is compression apparel featuring strategically placed TPU bands designed to improve speed, power, endurance and vertical jump. Many players already wear TECHFIT under their uniforms to improve performance, however this is the first time the TECHFIT technology will be incorporated into the actual jersey. ForMotion jerseys are engineered to move naturally with the athlete's body resulting in an ideal fit and comfort while in motion.
F50 adiZero
The F50 adiZero is the lightest and fastest soccer boot ever made. Weighing only 165g (5.8 ounces), the F50 adiZero is designed for high-speed soccer with perfect balance between lightweight and stability. The redesigned F50 is based on a sprint spike with a light single layer non-woven synthetic outer material, which eliminates any need for a traditional foam and lining. A unique stud pattern combines benefits of long traction studs and round multi-directional acceleration studs in the F50 adiZero. The best players in the game will be wearing the F50 adiZero at the 2010 FIFA World Cup including Lionel Messi, Jozy Altidore, David Villa and Lukas Podolski.
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