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When imitation becomes intelligence

This faster rhythm creates repeated chances to capture value through first-mover advantage, craftsmanship and brand identity. When a silhouette or motif spreads, margins do not necessarily collapse. Instead, awareness widens, and demand multiplies across price tiers. A luxury house may set the direction, but its influence ripples outward, drawing in consumers who might never buy couture yet recognise the aesthetic in accessible form. Imitation pushes originators to advance, and advancement becomes the signal everyone else follows.

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