Indian e-com portal Jaypore intends to expand its menswear category

As the brand continues to see like-to-like growth at a ‘heartening rate’, consistently expanding into newer product categories and market segments, it wants to make craft products accessible to everyone, and change the misconception that handcrafted or artisanal products are only meant for elite markets. “With focus on form and function, we want to marry craft and utility, so that more and more consumers are able to incorporate these products into their daily lives. We want to be a voice of reason, and enable everyone to go local”, she told Fibre2Fashion in an exclusive interview.

Commenting on the ongoing pandemic, she said: “The last year has certainly been a tough year for businesses across the world, and each industry experienced its own set of challenges. At Jaypore, we made all the right moves and strategic decisions to safeguard our business and people very early on. The pandemic also ended up sowing seeds of very interesting consumer and market trends, like a reinforced focus on sustainability and conscious consumption, going 'vocal for local', stepping out to support vulnerable communities etc that has opened up new avenues for brands like ours.”

For the full interview, please click here.

ALCHEMPro News Desk (KD)