The company's instantly recognizable logo immediately conveys such key brand attributes as athleticism, durability and quality.
The power of the Everlast brand has contributed greatly to the success they've enjoyed with their initial Everlast products and will undoubtedly play an important role in the introduction of their footwear line.'
Concluding, Horowitz said, 'The success of their licensing program to date is a validation of the brand and the global opportunities that lie ahead.
They will aggressively pursue additional licensing opportunities with both new and existing licensees as a means to expand and enhance the value of the Everlast brand.'
Everlast Worldwide Inc manufactures, markets and licenses sporting goods, apparel and active lifestyle products under the Everlast brand name.
Everlast is the market leader in nearly all of its product categories, responsible for leading eight of the top ten boxing equipment products in sales.
In addition to producing and marketing boxing equipment and accessories, Everlast Worldwide Inc licenses its brand to providers of men's and women's sportswear and active wear, children's wear, footwear, watches, cardiovascular exercise equipment and gym/duffel bags.
At the retail level, Everlast's licensed products generate over $700 million in revenues.
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