London Collections: Men kicks off

All shows at The Hospital Club, the event hub, will be live streamed online. The Topman Design show will also be live streamed from the Topman Venue at the Sorting Office, WC1.

As well as live-streamed shows, the screening room at The Hospital Club will have a dedicated film programme, curated by the BFC Fash/On Film sponsored by River Island panel. London's rich cultural landscape inspires and contributes to the success of British menswear and this unique relationship will be showcased by the feature films screened: Test Presents will host an evening with DJ and fashion luminary Jeffrey Hinton who will be showing excerpts from his unique 80s film archive, panel member Kathryn Ferguson will discuss fashion film with female menswear designers and GQ.com's Jamie Millar will introduce a film that exemplifies men's style for him.

The BFC have teamed up with Dazed & Confused who will present 'RISE Menswear SS13 ', their selection of emerging talent - Alex Mullins, Claire Barrow and Craig Green - who have produced films to showcase their collections with Dazed directors Alex Sainsbury, Fumi Nagasaka and Zoe Hitchen. These will be screened on Saturday afternoon.

The Fashion 2012 Menswear Committee will share their London Collections: Men moments on the BFC’s new Pinterest account. Influential figures within the menswear industry including Dylan Jones (Committee Chair and Editor-in-Chief, GQ) and Jeremy Langmead (Editor-in-Chief, MR PORTER.COM) will create daily virtual pin boards of their favourite catwalk looks, street style and inspiring moments from the event.

The public can get involved: followers can Tweet or Pin their outfits and menswear street style photos, whether taken at the event or anywhere in the world, using the hashtag ManAboutTown. These will all be collated into a dedicated pinboard and Facebook album, aiming to provide a crowd-sourced visual collection of the best of British men’s style.

To coincide with The Prince of Wales officially launching London Collections: Men at St James's Palace on Thursday 14th June, the BFC have worked closely with St James's Palace to create an interactive image gallery dedicated to his style.

From highland tartans to Savile Row suits, the user can click on the Prince’s outfits to discover the origin of each item and more about the brand. His preferred London brands are also plotted on a map with a picture of the related outfit.

The gallery will be a key feature of the London Collections: Men website. The site, and newly launched mobile site, both feature maps of menswear show, event and showroom locations, as well as hotels, bars and restaurants.