London Collections: Men kicks off

15 Jun '12

4 min read

Users can create their own online personal calendar for the event, and use the website for directions between the shows; all features of the site that aims to use digital to simplify and maximize the visits of press and buyers to London Collections: Men.

Aurasma will bring London Collections: Men to digital life with the BFC and MR PORTER.COM. The windows of the Hospital Club will feature a life-sized catwalk illustration: using their mobile device, passers by simply need to download the MR PORTER Style Help app and hold it over the illustration, at which point it will spring to life with the latest catwalk footage from London Collections: Men.

Aurasma is a new technology that is capable of recognizing images and objects in the real world and seamlessly integrating them with rich video content and audio.

The BFC’s digital innovation strategy aims to harness technology and creativity to promote British designers to global audiences.

British Fashion Council (BFC)

More British Fashion Council News... More Fashion News - United Kingdom...