250 global fashion brands to feature at Pure London

The Grand Hall will house Directional, Studio and Boutique sections, comprising of fashion-forward lines from key international womenswear brands that are not to be missed. Returning to the show, French brand Petit Bateau will focus on primitive simplicity and reworked iconic pieces to bring a fresh, chic twist on vintage styles.

With an injection of colour and creative cuts, the collection will feature structured, woven pieces and a selection of warm winter knitwear. Renowned French brand Bernard Zins are also reworking classic shapes into their A/W13 collection, with a focus on sports chic and fitted comfortable cuts. French designer, Simoné Sauvage will undoubtedly impress with a new collection including elements of floral, lace and detailed finishes across a range of luxurious fabrics and sheer overlays.

Bright and colourful pieces will form Italian brand Szen’s Autumn/Winter 2013 collection of knitwear, whilst Lithuanian brand GR Nature will bring together beautiful, elegant lines, a neutral pastel palette and quality fabrics for their purity-inspired collection. The clothes by GR Nature are made by hearing impaired employees, whose ability to feel the silence is said to put an inspiring touch upon the garments.

Australian label, Siss On Bare (SOB), will be debuting at Pure London with a bold S/S13 collection, which combines elegance and seduction with a range of evening and cocktail dresses. Chiffon, linen, and burnt-out velvet will accompany key denim and floral trends. Mycra Pac will be returning to the show from the USA with their popular collection of lightweight, waterproof, reversible and packable raincoats.

These stylish, on-trend pieces will feature rich jewel tones of ruby, emerald and even leopard print. Vila Joy will be showcasing simplistic collections with strong, vivid colours and retro influences. The Belgian label will be making their debut at Pure London with an eclectic range of print t-shirts in bright, electric colours with pastel touches.

The brand are also showcasing their kidswear collection, Someone Kids, in the Junior section, which will display a range of playful boy’s tees and printed dresses for girls. Another Belgian brand, Linea Rafaelli, will present a formal and luxurious, yet re-wearable and adaptable, collection that will see a diverse selection of fabrics and vast colour palette including silver, gold, grenadine, mustard and turquoise.

Other top international brands exhibiting in the Womenswear section include; Elemente Clemente, Bohemia, Bitte Kai Rand, Blacky Dress, Derhy, YaYa, Angels Never Die and Join Clothes.

The Young Fashion section will return to the National Hall in Olympia, housing stylish labels such as Lucy, French Dainty, WOW Couture, Amarillolimon, Smashed Lemon, Chanar, and HeArt. Talented Artist, Kat Von D, will return from the USA to showcase her striking fashion sense through her label, Kat Von D Los Angeles.