Movado Group signs long-term license contract with LACOSTE
28 Mar '06
3 min read
Leading watchmaker Movado Group Inc announced it has entered into a long-term worldwide license agreement with global lifestyle brand, LACOSTE, to design, produce, market and distribute a collection of mens and womens timepieces. The agreement is effective as of January 1, 2007, and financial terms of the agreement were not disclosed.
The new timepiece collection will embrace the LACOSTE lifestyle proposition, which encompasses elegance, refinement and comfort, as well as a dedication to quality and innovation. Mirroring key attributes of the LACOSTE brand, the collection will feature stylish timepieces with a contemporary sport elegant feel.
With prices ranging from $195 to $595, the LACOSTE timepiece collection will be available at fine department stores and specialty stores, fine jewelers and at LACOSTE retail stores worldwide. The new collection will launch in spring 2007 at the Annual Watch & Jewelry Fair held in Basel, Switzerland.
Rick Cote, Executive Vice President and Chief Operating Officer of Movado Group, commented, "Steeped in a rich heritage and immediately identified by its iconic crocodile emblem, LACOSTE is truly a global powerhouse brand.
LACOSTE has achieved terrific momentum over the past number of years and we believe the combination of strongly differentiated timepieces at the high end of the fashion watch category together with the power and longevity of the LACOSTE S.A. brand is an excellent opportunity for both companies."
marketing@alchempro.com
