Nation's leading athletic specialty retailers Finish Line Inc announced that it will debut the nation's first Paiva store in Austin, Texas at Barton Creek Square on Friday, April 14th. Additional openings this spring include Natick Mall near Boston, Westfield Annapolis in Maryland, Mall of America in Minnesota and Bellevue Square in Seattle.
Paiva (pronounced pie-vah) is a unique, multi-channel, premium athletic specialty store that features retail store locations in addition to http://www.paiva.com and a catalog. The stores will deliver an upscale shopping experience for active women who demand an elevated level of service and style, and seek a blend of fitness and fashion apparel, footwear and accessories.
"Paiva stores are designed specifically for the active woman," says Alan Cohen, CEO and Chairman of Paiva's parent company The Finish Line, Inc. "These stores have a unique atmosphere that provides style, vitality, inspiration and product offerings showcasing the best athletic brands and premium design collections."
The chain will be primarily mall-based and target active women who may engage in a variety of athletic activities such as running, fitness/dance, yoga and Pilates, along with seasonal sports including tennis and swimming.
Jeff Pofsky, Vice President and General Merchandise Manager for Paiva, along with his merchandising team have incorporated premium athletic and lifestyle brands into the Paiva stores. Some of the brands include adidas by Stella McCartney, Nike, adidas, Puma, Nuala, Fila, Prana, Asics, Brooks, Ellesse, Three Dot, Biella, OMgirl, Moving Comfort, Marika, Mari Dade, Under Armour, Speedo and more. Paiva stores will also feature private label apparel called Paiva Essentials that include tanks, tees, pants and capris. In addition, Paiva will offer accessories, as well as branded footwear that blend performance with style.
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