Gitanjali Gems Ltd, foremost diamond and jewellery manufacturing brand, declared major opening by campaigning in retail in the course of multi branded select stores based on four diagonally new formats in the country.
Mehul Choksi, Chairman, Gitanjali Group, while addressing a press conference said that his company would embark on its new initiatives through its division Gitanjali Retail Venture (GRV) for primarily improving the jewellery purchasing facility of the Indian consumer through simplicity and attractive trustworthiness.
Giantti, Gitanjali Signature, Gitanjali Exclusive and independent brand outlets are the four formats based on discerning consumer profiles and product mix, he added.
He said, ranging from 250 to 5000 square feet, these stores would be a blend of company owned and franchised outlets and would offer inspirational, time, worth and desire to purchase jewellery, respectively.
This retail plunge would be supported by the jewellery sector's first committed retail fund -'Infinity' with a seed capital worth Rs50 crore.
It aims to fetch worldwide best practices to assist India's 300,000 jewellery retail outlets, enhance buyer self-confidence and client contentment, thus giving the entire Rs1,00,000 crore jewellery retail industry, a noteworthy outlook.
One more scheme called 'EzeeDiamond' - an online and on ground project meant at integrating the selling of loose diamonds with a translucent issue of its value catalog, thus creating a new diamond file, was also announced.
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