Lyric Jeans inks licensing deal with Universal Music Publishing Group
05 May '06
2 min read
Lyric Jeans Inc, a cutting-edge premium clothing company, has entered into a licensing agreement with Universal Music Publishing Group.
As part of the deal, Lyric Jeans will utilize the music publisher's expansive song catalog to pull together lyric-inspired high-end clothing packages for UMPG songwriters, planning specific Lyric Culture merchandising programs to high-end retail channels.
Lyric Jeans is a music-driven premium clothing line involving lyrical content on jeans, denim wear and accessories. Each pair of jeans reflects the personality, style and flare of the artist and song through its design. With the vision of fusing the world of music with fashion, Lyric Jeans and Universal Music Publishing Group will employ a cutting-edge design strategy allowing consumers to express themselves stylishly through song lyrics.
"Universal Music Publishing Group is synonymous with great songs. They are visionaries when it comes to finding the most creative opportunities for their artists and songwriters. We're thrilled to have them as a strategic partner in this unprecedented venture," said Hanna Rochelle Schmieder, President of Lyric Jeans.
Heather Brown, Senior Director, Marketing & Communications, UMPG, commented, "Music is the ultimate form of self-expression. Artists have already seen the benefits of band merchandising, and we believe lyric-inspired merchandise is the next logical step in bringing our songwriters new revenue streams. We want to make our lyrics and the artistic vision of our writers available to music fans by combining music and fashion in a groundbreaking way, and the Lyric Jeans packages will be a great channel to do so at retail."
marketing@alchempro.com
