Lyric Jeans inks licensing deal with Universal Music Publishing Group
05 May '06
2 min read
The premium denim market has grown in the last five years by tapping into the enthusiastic behavior of teens and young women seeking the perfect pair of jeans. Over the last few years the premium denim industry has exploded and now accounts for 5 percent of the $12 billion retail consumer market.
Among the Universal Music Publishing Group clients expected to participate in the program are Aerosmith, KISS, Otis Redding, Steppenwolf, The Beach Boys (Rondor Music International), and more.
Lyric Jeans is the innovator and manufacturer of premium denim wear characterized by a cutting-edge design strategy driven by music and song lyrics.
With 47 offices in 41 countries worldwide, Universal Music Publishing Group (UMPG) is part of the Universal Music Group and one of the industry's largest global music publishing operations.
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