Independent research conducted amongst buyers at Pure in February 2006 showed that over the next year they will be looking to spend almost double on trans-seasonal and short order buying rather than forward order.
It is the progressive retailers stocking younger labels in particular who favour short order, and seek fresh individual fashion keeping them upbeat with the high street. Buyers are also looking for greater choice of quality brands they can buy on short order or inseason.
Emily Pressler from Emily Kate in Lancashire commented: “We will continue to do forward order buying, but are aiming to invest more in short order. The market is quiet and short order is easier to manage although buying is stressful as it is hard to find”.
Julie Sheedon from Guilty in Design in Edinburgh agreed saying, “short order responds better to the current trends, changing the concept of buying within the industry.
There is certainly room for growth as many don't want the cheap and horrible but a broader choice of good quality”.
Anticipating industry demand Pure is further increasing its offer, with more than 75 percent of its exhibitors stocking short order, whilst keeping its strict policy of quality collections from young creative brands through to more sophisticated directional lines.
Taking place 6th, 7th and 8th August 2006 at London's Olympia, Pure will showcase over 800 international brands including an entire floor of accessories, ensuring retailers can find that something new and exciting, whether for Spring 07 or Autumn/Winter 06/07.
marketing@alchempro.com
