Polo Ralph Lauren Foundation donates eco-friendly 'Denim' insulation
27 May '06
3 min read
Apparel designer and retailer The Polo Ralph Lauren Foundation through its G.I.V.E. campaign (Get Involved. Volunteer. Exceed.) has announced the donation of eco-friendly UltraTouch 'denim' insulation to be used in the rehabilitation of an historic 19th century building in the South Bronx which it is sponsoring in partnership with Habitat for Humanity-New York City and Bonded Logic Inc. The five-story building offers eight affordable residential units.
On Thursday, June 1, David Lauren and the Polo Volunteers will install UltraTouch denim insulation generated through the company's 'Give Your Old Jeans a New Home' initiative, where used jeans from celebrities and musicians, including Lindsay Lohan, Gwen Stefani, Sheryl Crow, Tobey Maguire and many more, as well as college and high school students, and a Polo employee Denim Drive, at the Habitat-NYC South Bronx project.
The denim collected through this campaign has been recycled into 'friendly' insulation for use in Habitat for Humanity homes in New York and in the Hurricane affected Gulf Coast area.
The Denim Drive, launched in September 2005, collected nearly 20,000 pairs of jeans that have been converted to 80,000 square feet of UltraTouch denim insulation through a process of cleaning and shredding the raw denim by JBM Fibers in Brownsville, Texas and manufactured into eco-friendly UltraTouch denim insulation by Bonded Logic Inc in Chandler, Arizona.
A team of Polo Volunteers will launch the project by helping to install the insulation on-site on June 1st 2006 at 9:30 AM. The building is located at 703 East 156th Street in the South Bronx.
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