Merrell gets Drapers Footwear 'Brand of the Year' award
02 Jun '06
2 min read
Footwear manufacturer Wolverine World Wide Inc announced that its Merrell footwear brand received the Drapers Record Footwear 'Brand of the Year' award on May 17 at a special ceremony held in London.
Each year, Drapers Record recognizes top retailers, designers and manufacturers for excellence in the UK retail footwear market. This year's winners were announced in the publication's May 20th issue.
In recognizing Merrell, Drapers Record cited the brand's exceptional product design and first-rate distributor relationships with UK retailers. Specifically, the publication noted recent new product launches in Merrell's fashion lifestyle and women's lines as key factors in its success.
"We are proud to have Merrell receive this honor from one of Europe's most prestigious industry publications," said Blake Krueger, president and COO of Wolverine World Wide. "Strong retail partnerships and innovative design have helped make Merrell the brand of choice in outdoor footwear in the UK and more than 120 countries worldwide."
Merrell is the principal brand within the Company's Outdoor Group, which has experienced eight consecutive years of double-digit growth. The Outdoor Group also includes the Sebago brand and the recently announced Patagonia footwear initiative.
Since becoming a part of Wolverine World Wide in 1997, Merrell has grown to become one of the world's leading marketers of technically superior performance outdoor and active lifestyle footwear, with more than 10 million pairs sold worldwide.
With a commitment to service and product excellence, Wolverine World Wide Inc is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear.
marketing@alchempro.com
