Lotto Sport Italia posts flat turnover at €257m in 2005
12 Jun '06
5 min read
Europe accounts for 67 percent of the total sales turnover, Africa – Middle East for 5 percent, the Americas 13 percent and lastly Asia and Oceania 15 percent. As has been explained, over the course of the past two years the foundations have been laid for a progressively increasing contribution of both European countries – and more particularly those in the Mediterranean area – and non-European areas.
On this topic, the results achieved in India are satisfying - Lotto has generated a turnover of more than €3 million in just twelve months. Similarly in Japan, excellent results have been achieved with a 26 percent increase in turnover on the previous period. As regards the Americas, good results have been achieved in Columbia and Chile.
The product category subdivision between footwear (44 percent), apparel (51 percent) and accessories (5 percent) has remained essentially unchanged. Football and five-a-side football are the leading categories, followed by tennis and running.
The leisure segment has grown and now represents at least 50 percent of the total, but as already explained there are prospects for expansion in this segment. Good results (+8 percent) have been achieved for sales of Lotto brand non-core products (school and stationery, underwear and cosmetics) which have reached €6.5 million. The cosmetics line developed by the Italian company Weruska & Joel precisely in 2005, has been particularly successful at the international level.
marketing@alchempro.com
