Lotto Sport Italia posts flat turnover at €257m in 2005
12 Jun '06
5 min read
“Looking at 2006, the signals are positive,” Tomat confirmed. “Orders are clearly growing. In the European markets the 2006 summer season has closed with an increase of 11 percent, while we recorded +17 percent for the winter season. Reasons behind this success include the upswing in the Italian market, the further boost given to exports, the World Cup with the Zhero Gravity project, and the strengthening of our offering in the sportswear area.”
In 2006, the company aims to achieve the threshold value of €270 million by again focusing on innovation, creativity and its Italian image. In the second half of the year, further additions to the company staff are foreseen in order to strengthen the American project.
Tomat continued, “Sportswear is the competitive arena in which we want to grow and carve out an important role for ourselves, by passing the brand value on to the customer just as we have already done with its performance. To this end we are planning synergistic activities in the communication plan. These will see the light as of the second half of the year, with a media campaign in which we aim to make our sports testimonials – and first of all the striker Luca Toni – icons not only of technical products and Italian technology, but above all icons of leisure wear and the Italian lifestyle.”
“Five years ago my objective was to take this brand over the €500 million turnover threshold. We have tackled unfavourable circumstances which have caused a slowdown in demand. But at the same time we have continued to work with zeal, and now - more than ever before - I believe that we can look optimistically at this goal as I believe we have all the prerequisites for achieving it by 2010. The current year will give us a first indication of our future capabilities,” concluded Tomat.
Italian sportswear company Lotto Sport Italia is specially focus on footwear and technical clothing for football and tennis, also supporting the brand's worldwide leadership with products that are right on the cutting edge in terms of innovation and design.
marketing@alchempro.com
