New survey by lucy finds activewear is apparel of choice for many women
31 Jul '06
4 min read
According to a recent survey conducted by Kelton Research and commissioned by lucy, a Portland-based lifestyle apparel company, women across America are ditching their jeans and frumpy sweats for stylish, on-the-go apparel.
With figure-flattering designs and high-tech, easy-to-care-for fabrics, women are choosing activewear as their number one apparel choice that can transition from working out to running errands seamlessly, leaving extra time for the important things in life.
The survey polled a sample of 626 women from the ages of 18-50 in the US in early July 2006. Respondents reported the latest trends in activewear are making it easier than ever for women to be stylish and comfortable no matter where they wear it.
Highlights from the findings include:
-- 50 percent of all American women between the ages of 18 and 50 now dress in activewear regularly -- even when they have no intention of hitting the gym.
-- 88 percent dress in activewear at least occasionally, regardless of their intended activities.
-- One in three women says when they're running errands on weekends they're more comfortable in activewear than anything else.
The survey found performance features of activewear are turning heads among women. 43 percent of respondents want apparel they can throw in the wash without worrying about high-maintenance delicates. Also, 36 percent said the most important thing about activewear is its ability to be flexible and stretch with her body.
marketing@alchempro.com
