New survey by lucy finds activewear is apparel of choice for many women
31 Jul '06
4 min read
-- Two out of three American women dedicate at least half of their closet to activewear.
-- 74 percent of women in the Northeast dedicate at least half of their wardrobe to activewear compared to 64 percent of those living in the West.
Regional Differences
While the survey found many similarities among women's enthusiasm for activewear, it also found geographic differences of opinion to set them apart from other areas of the country.
-- 47 percent of Southern women say that the most important performance feature of their activewear is being able to toss items in the wash with no fuss.
-- Southern women love the variety of flattering styles available, with 30 percent calling it their favorite activewear trend -- nine percent more than women on the West.
"With 33 locations throughout the US, lucy is a favorite in many areas. We plan to continue growing into new markets to meet the needs of our customers, particularly in the Northeastern and Southern parts of the country in 2007," said Edwards. "This data only reaffirms our enthusiasm for these areas."
lucy is a Portland-based lifestyle apparel company for women who value fit, style and performance. With its own lucy label and exclusive designs from other designers and brands, lucy stands apart and inspires confidence in those who wear the products and visit the stores.
lucy is a privately-held company with investors including Chico's FAS Inc and venture capital firms Lone Pine Capital, Maveron LLC, Oak Investment Partners and Sutter Hill Ventures. It operates 33 stores in Arizona, California, Colorado, Washington D.C., Illinois, Oregon, Texas, Virginia and Washington.
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