Will Chanel be as successful as they are if they sold their products at Wal Mart? The answer is obviously no. The total atmosphere of the store, the products, the display, the furniture, the music, the walls, the floors, lighting and many other details of stores is what builds the brand identity.
News today touched on companies making mannequins in Japan and their strategies. One created a mannequin in the figure of the “mrs.” Segment who are those in their late 30's and 40's.
Another has been struggling to build their company not as a mannequin company but more as a space design company through making mannequins and store displays that match with the clients needs.
When one views the fashion industry, they might think mannequin makers are small parts of the industry. But the reality is that these plastic/ceramic figures create a significant part of your shopping experience.
The company making the “mrs.” figured mannequin claims that they have placed them in some volume retailers and have been receiving great feedbacks.
When entering a store, our mothers generation look at the clothes on mannequins and exclaim “I can't fit in that!”, but when entering a store and seeing a mannequin in their own size, they will take a look around because the brand will suit them in terms of size.
Just buy having a display that consumers could feel attracted to, and having a display something consumers can relate to would increase the number of visitors.
marketing@alchempro.com
